2025 Outlook: What B2B Marketers Are Buying—and Why It Matters Now

What we’re seeing is intentionality—marketers are focused on programs that deliver clarity, scale, and measurable results. And at Energize, we’re proud to be supporting that shift with programs built for both volume and precision.

Across the board, clients are purchasing larger lead volumes than ever before—but they’re not just filling the funnel. They’re investing in full-funnel strategies designed to engage and convert. From nurture streams and sales handoff to ABM retargeting and content sequencing, these teams are making sure every lead has a path forward.

Here are just a few of the most in-demand solutions we're delivering right now—and why they matter.

Global Reach with Laser-Focused Targeting

Content syndication continues to be a high-performing strategy, but volume alone isn’t the goal. Marketers are prioritizing targeted, high-quality leads delivered through 100% ABM-aligned, ICP-specific campaigns that provide real visibility into performance—down to who’s engaging, where they’re coming from, and what’s resonating.

“We can report on what buying teams are engaging with content—at the title level, by function, and even by team—so our customers can double down on what’s working.”

Custom Surveys + Executive Reports

There’s a reason surveys are in such high demand right now. This quarter alone, we’ve launched a record number of ABM and ICP-driven survey programs, paired with executive reports and syndication packages. Why? Because teams are looking for credible account intelligence and insight-driven lead generation—all from a single partner.

In today’s climate of global uncertainty, real market intelligence has never been more essential. Organizations need timely, validated insights to navigate shifting priorities and make confident strategic decisions.

Original insights have become a true differentiator. Marketers are using survey-led content to uncover trends, shape messaging, and build thought leadership across channels.

As one customer shared: “By partnering with Energize Marketing, I was able to work with them instead of six vendors for this project.

”That kind of simplicity, efficiency, and strategic support is exactly what teams need to stay competitive.

Full-Funnel Syndication Packages

No one has time to piece together fragmented campaigns. That’s why our multi-asset programs—including eBooks, surveys, infographics, and executive reports—are more popular than ever. They’re turnkey, backed by performance guarantees, and designed to fuel pipeline across every stage of the buyer journey, with intent data and lead scoring built in.

These aren’t just trends—they’re real buying decisions being made right now. And they’re setting the tone for where B2B marketing is heading next.

Thinking about your 2025 strategy? Let’s build something that works now—and scales with you.

Energize Marketing was recently named the Most Effective Lead Gen/Content Syndication Vendor at CyberMarketingCon 2024. Our proven approach helps B2B marketers reach key decision-makers, drive engagement, and accelerate pipeline growth. If you’re looking to connect with high-intent buyers, reach out to our team today to build a results-driven content syndication strategy.