Cybersecurity Marketers Show Up: Takeaways from Our First Meetup of the Year

Boston brought the energy—and the cybersecurity marketers brought the insights.

This week, Energize Marketing had the privilege of sponsoring the first cybersecurity marketer meetup of the year, hosted by Maria Velasquez, Chief Growth Officer & Co-Founder of the Cybersecurity Marketing Society, alongside our team. It was a night full of real conversations, reconnections, and a powerful reminder of just how thoughtful, creative, and resilient this community truly is.

3 Key Takeaways from the Night

1. The Pressure Is Real Cybersecurity marketers are being asked to do more with less—facing tighter budgets, increased performance scrutiny, and rising expectations to deliver results faster than ever. In a crowded and complex market, the stakes are high, and the margin for error is slim.

2. Partners Who Get It Matter More Than Ever In challenging times, the value of demand gen partners who truly understand the cybersecurity landscape can’t be overstated. From navigating compliance and targeting niche personas to optimizing conversion paths—having a partner who speaks your language is gold. We're proud to be recognized for exactly that, having recently won Most Effective Lead Gen/Content Syndication Vendor at CyberMarketingCon 2024. This award reflects what we care about most: helping marketers drive meaningful outcomes in a tough space.

Left to right: Michael Greenhut, Co-Founder Energize Marketing, Maria Velasquez, Chief Growth Officer & Co-Founder of the Cybersecurity Marketing Society, Sara Maxfield, Senior Director, Sales and David Steifman, Co-Founder Energize Marketing

3. Community Keeps Us Grounded From reminiscing about CyberMarketingCon '24 moments to sharing real talk on hiring freezes, RevOps struggles, and even parenting life—this meetup reminded us we’re not alone. I had the chance to speak at CyberMarketingCon last year, and many of the challenges we discussed then are still with us today: high expectations, limited resources, and the never-ending push to prove impact.

But what also remains is the optimism. The creativity. The thrill of building something meaningful in a high-stakes, fast-moving industry like cybersecurity. The risk is real—but so is the reward. And the support. This community shows up—with honesty, energy, and a genuine desire to help each other grow. We’re honored to be part of it.

More to come… Atlanta, you’re up next! 👉 RSVP for the Atlanta Meetup here